Students who do not match the course
Wrong class, wrong city, wrong year. Each one still costs a counsellor ten minutes on the phone.
A list of 500 can hold fewer than 50 real prospects.
For coaching institutes, colleges and study-abroad consultants
Admissions, not just enquiries.
We run Meta and Google ads timed to your admission calendar and send your counsellors students who match the course, the city and the intake.
- Students tell us course, class and city before a counsellor calls.
- Campaigns planned around results, entrance exams and intakes.
- Separate ads for students and for parents.
New enquiry · sample
JEE · 2-year programmeDemo class booked
New enquiry · sample
MBA · 2027 intakeCounselled
Sound familiar?
What owners tell us on the first call
500 numbers diye, admission sirf 6 hue.
Half the leads are from the wrong class or the wrong city.
By the time the ads started working, the season was over.
The problem
The counsellors are calling. The seats are not filling.
A big lead list feels like progress. Here is what it hides.
Counsellors buried in junk numbers
When most leads are unreachable, the serious student gets a call three days late, after joining a competitor.
Speed wins admissions. Junk leads slow you down.
A season that ends before ads settle
Admissions have a short window. Start on results day and the campaigns are still learning when demand peaks.
The weeks you lose cannot be bought back.
The leak
Where 100 enquiries go without screening
Enquiries from the ad100
Reachable by a counsellor42
Eligible for the course and intake18
Attend a demo or visit campus6
Illustrative example to show the pattern. These are not figures from a client account.
The fix
What changes with screening
- Every enquiry states class, course, city and intake.
- Counsellors call eligible students first, within minutes.
- Campaigns are built and tested before the season opens.
- You see which course and which ad brought each admission.
What we do
Everything an admission season needs
One team plans it, builds it, runs it and reports on it. You get the enquiries.
Calendar-led campaigns
Planned against results days, entrance exams and intake deadlines.
Screened lead forms
Class, course, city and intake captured before the lead counts.
Google Search by city
Ads for students searching the course or exam in your city.
Demo and webinar funnels
Sign-ups for a demo class or counselling session, with reminders.
Ads for parents
Separate creatives for the people who often make the decision.
Study abroad
Country, intake, test status and budget captured up front.
Course enquiry
Course
JEENEETFoundation
Current class
Class 10Class 11Class 12
Who is enquiring?
StudentParent
WhatsApp · sample reply
Thank you for your enquiry about the JEE 2-year programme. A free demo class is on Saturday. Reply YES to book a seat and a counsellor will call you.
How a lead reaches you
From ad to admission
Student or parent sees the ad
On Instagram, Facebook, YouTube or a Google search for the course.
Answers three questions
Course, class and city. Students who do not qualify drop off here.
Gets a WhatsApp reply
Within a minute, with the next demo class or counselling slot.
Counsellor calls an eligible student
They already know the course and the class.
Admission is recorded and tracked
And you see which ad brought it.
Tracking
Every student tracked to admission
Each enquiry moves through the same stages, so you can see where leads drop and what each admission cost you.
- New enquiry
- Counselled
- Demo or campus visit
- Application
- Admission
Work out your numbers
What would your budget bring in?
Plans
Three plans. One monthly fee each.
Fees are per month and exclude ad spend and 18% GST. You pay Meta and Google directly for your ads, so you always see where the money went.
Starter
For first-time advertisers with one location.
₹25,000 / month
- Meta or Google, one channel
- Ad spend managed up to ₹1 lakh
- 1 landing page
- 6 static ad creatives a month
- Leads sent to WhatsApp and Google Sheet
- Monthly report and review call
- Shared team, reply in 1 working day
Growth
For owners ready to scale enquiries on both channels.
₹35,000 / month
- Meta and Google, run as one plan
- Ad spend managed up to ₹3 lakh
- 2 landing pages
- 12 creatives a month, including 4 short videos
- Retargeting and server-side tracking
- Lead sheet with lead status
- Weekly WhatsApp summary, fortnightly call
Crown
For businesses with a sales team to keep busy.
₹50,000 / month
- Dedicated account manager
- Lead Tracker Dashboard cum CRM (standard)
- Meta and Google, ad spend managed up to ₹6 lakh
- 3 landing pages
- 20 creatives a month, including 8 short videos
- Call and source tracking for every lead
- Live dashboard, weekly call, same-day replies
Single-centre institutes usually start on Growth. Institutes with a counselling team or several centres get the most from Crown.
Minimum term 3 months. One-time setup ₹15,000, waived on a 6-month commitment. Pay quarterly and take 5% off the fee.
On Growth and want the dashboard? Add the Lead Tracker Dashboard cum CRM for ₹8,000 a month.
Questions
What owners ask before they start
When should we start before the admission season?
About six weeks before your peak. That gives time to build pages, test creatives and let the campaigns settle before results day or the intake deadline.
Is ad spend included in the fee?
No. The fee covers our work. You pay Meta and Google directly from your own ad accounts, so the spend and the data stay with you.
Do you guarantee a number of leads?
No. Nobody can honestly guarantee that. We commit to the work, the tracking and the reporting, and we show you the cost per lead every week so you can judge the result yourself.
What makes a lead qualified?
A lead who answered your screening questions, gave a working phone number and is in your service area. We agree the questions with you before the first ad goes live.
How soon will I see enquiries?
Campaigns usually go live in the second week. Meta and Google need a few weeks of data to settle, which is why the minimum term is 3 months.
Who owns the ad accounts and the leads?
You do. We work inside your accounts with partner access. If we part ways, everything stays with you.
What is the Lead Tracker Dashboard cum CRM?
One screen where every enquiry lands with its source, status and follow-up date. Your team updates each lead, and you see how many reached a visit, a booking or a sale. It is included in Crown and available as an add-on with Growth.
Start here
Get a free audit of your ad account
Tell us about your business. We will look at your current ads and reply on WhatsApp with what we would change.
- We review your Meta and Google accounts, landing page and lead follow-up.
- You get a written list of what is wasting money and what to fix first.
- No charge and no obligation to sign up.